As part of CSHS’s social drivers of health strategy, CSHS wanted to implement a social health screening and referral platform. However, the screening and referral initiative would be hard to implement through current staffing models. The role of the CHW was introduced to support social needs interventions with buy-in from key stakeholders on the care team such as nurses and social workers.
The team creating this strategy was originally situated in the Community Engagement arm of CSHS, giving them the unique ability to seek funding through grants and philanthropy. Once the CHW program was established, CSHS moved it to the Office of Health Equity which further improved program implementation and increased collaboration with medical care teams.
In order to sustain the CHW program, the team needed to explore sustainable funding options, separate from philanthropic dollars. To better articulate why CHWs are critical to caring for the communities they serve, CSHS partnered with HealthBegins to develop a Blended Value financial model for their CHW program. CSHS utilized the HealthBegins Blended Value course and associated resources as well as individualized coaching from the HealthBegins team to create a funding pitch that resonated with key stakeholders.